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Promotional Coding

Promotional Coding

Support more digital marketing campaigns

Enable your digital supply chain and support more digital marketing campaigns with Promotional Coding

Faced with demands to facilitate greater supply chain transparency for your customers, you need to ensure your coding is correct, compliant and cost-effective. You also need to meet increasing requests to support digital marketing through specially-coded packaging. Usually this has meant using pre-printed materials, printer-based memory cards or buying costly realtime controllers, thereby limiting such campaigns to a few lines. You need a more intelligent solution that can do this for you at scale.

Our Promotional Coding solution, part of the Packaging Intelligence offer, makes it easier to use packaging to run promotions by allowing unique codes to be printed on demand, even at high speeds. Our market-leading information management system, CoLOS®, calls up previously generated codes from central servers and sends them by batch into the printer queue so the real-time element is now handled at the printer level. Our solution also helps ensure product compliance and easily integrates with the rest of our best-inclass equipment, as well as third-party information systems* and hardware.

*For example: ERP (Enterprise Resource Planning Systems), MES (Manufacturing Execution Systems), WMS (Warehouse Management Systems).

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